At Edit-One we believe in quality over quantity and have a slow fashion ethos. That means that we make tiny quantities of each dress so that there is no waste and no dresses going into landfill. Our founder has a background in fashion and is trained in textiles. She designs the dresses herself for her clients who want to look stylish for minimum effort. A lot of effort goes into the details of each dress and each style is uniquely feminine. Details such as slightly puffed sleeves, bracelet length cuffs, scallops around the neckline and on the seams of the new Putney style, embroidery, curved hems, French seams on the original Chelsea dress. The attention to detail means that each Edit-One dress delivers elegant style with a modern twist.
We use a team of artisan workers, both in London and in India for the cotton cord and embroidered chambray dresses. In India our team of 4 (2 seamstresses, 1 pattern cutter and 1 embroiderer) are artisans whose skills have been passed down through the generations. They are skilled at machine embroidery, cutwork and hand embroidery that is an extremely intricate and time-consuming skill. The embroidery is expertly done to our unique designs with scallop edging and our distinctive logo on every embroidered dress. We take time to produce dresses that exude quality and a timeless elevated style.
We are proud to be launching our bespoke dress service where you can create your own chambray dress and choose your fabric colour, the style and the embroidery. Each dress is made to order, and you will have it within 3 weeks. We include a free personalisation service where we embroider your initials into the dress. We are aiming to extend this service in 2022 to include our own exclusive prints. Making to order fits perfectly with our slow fashion ethos, creating unique pieces that are personal and timeless, 1 dress at a time.
Dresses are the ultimate wardrobe edit. We founded Edit-One with 1 objective - to help busy women simplify their wardrobes with dresses that really suit their shape, in colours that flatter and are beautifully made. We offer elegant British design with a modern twist.
Edit-One dresses come in 7 different styles to suit all body shapes. We believe dressing should be simple with 'do-it-all' dresses that look just as good with heels as they do with trainers.
At Edit-One we understand how powerful it can be to wear the right colour clothing that flatters your complexion. So, we spend a huge amount of time sourcing a wide variety of printed and plain fabrics in warm and cool shades so there's a perfect tone for everyone. Our founder trained in colour, so she offers free colour advice for anyone choosing a dress as well as a full colour consultancy service for 1-2-1 clients.